Client Info
- Organization: Vladimir Potanin Charitable Foundation
- Project: "Personal Philanthropy and Altruism Practices" competition
- Audience: Competition winners, NGO representatives
- Specifics: Leaders and staff of nonprofit organizations with a need to create visual content
Background and Context
A request from the competition organizers, who noticed a growing need among winners to create quality visual content. Many NGOs faced limited resources for producing professional visual materials, while the demand for such content kept growing.
The request came from winners of the Potanin Foundation competition — one of Russia's largest private foundations. This meant working with active, motivated participants ready to adopt new technologies.
Tasks
Primary goals:
- Introduce participants to visual AI tool capabilities
- Teach basic visual content creation
- Demonstrate practical application examples
- Provide working tools for daily use
Specific tasks:
- Creating images for social media
- Video content fundamentals
- Creating brand identity elements
- Working with subtitles
Solution
An interactive online workshop lasting 2 hours.
Program structure:
- Introduction to visual AI: tool overview, basic principles, capabilities and limitations
- Practical block: working with prompts, creating brand identity elements, working with video, generating subtitles
Tools: Midjourney, Stable Diffusion, Kandinsky, Heygen, Vizard, SaluteSpeech, Riverside, ChatGPT, Claude
Results
- A 2-hour intensive workshop was delivered
- Detailed instructions for working with tools were created
- Prompt templates for different content types were developed
- Participants mastered basic principles of working with visual AI
Key Takeaways
- NGO representatives showed unexpectedly high interest in AI technologies
- Hands-on exercises proved more effective than theoretical material
- Step-by-step instructions and ongoing support are essential
- Technical aspects must be adapted to the audience's proficiency level